Media Expert to Explain How PR and Online Marketing can Help Grow Business

Media Expert to Explain How PR and Online Marketing can Help Grow Business

By Jamila Drain

Provident Loan Society of New York hosts a monthly SPEAKeasy series that brings together business professionals to network and learn about the latest trends and strategies for growth.

The monthly series is an opportunity for innovators from different industries to come together, share ideas, and hear expert advice on growing and maintaining a successful business.

On March 17th, media strategist Mark Macias will share his insight on the latest public relations and online marketing strategies that can help all business professionals expand their market.

Macias is a former Executive Producer with NBC, Senior Producer with CBS and current contributor to CNBC. He is also the founder of Macias PR, which was named the 2015 top PR Consultant Firm of the Year – USA by Finance Monthly.

Macias PR has run many successful media campaigns for a wide range of businesses in finance, tech, nonprofit, healthcare and retail. He says marketing your business without a tactical plan is one of the biggest mistakes most young entrepreneurs make.

“The ROI from PR, advertising and online marketing varies based on your business goals,” said Macias.  “Sometimes – PR works better,  other times online marketing brings a better return on your dollar. Sometimes you may need both – PR and online marketing. But ultimately, it all depends on your business goals.”

At this month’s SPEAKeasy, Macias will outline how to decide which media strategy is best for your business and how entrepreneurs and marketers can make the most of their marketing dollars.

Last month’s SPEAKeasy series featured the CEO of Provident Loan Society, Isaac Rodriguez. He shared with the audience 5-rules every entrepreneur needs to grow his or her business.

“Money doesn’t solve the problems to your business,” Rodriguez said at last month’s SPEAKeasy series in Manhattan. “Many entrepreneurs wrongly think a certain amount of funding will help their business survive. You have to continually reflect on what do you need to survive.”

Every SPEAKeasy series provides a Q&A session after the lecture to give audience members a chance to ask personal or customized questions based on their business needs. It’s an opportunity to receive publicity advice specific to their industry and business.

“SpeakEASY events are a great opportunity to learn from industry experts, share ideas, mingle and to network with potential business associates,” said Scott Watson, the Chief Marketing Officer of Provident Loan Society. “Everyone is invited to attend the monthly SPEAKeasy series, and it’s free for those who register online in advance.”

You can register for this month’s SPEAKeasy event here:

Provident Loan Society Executive Office
346 Park Ave South
Park Avenue Entrance
New York, NY 10010

Thursday March 17th 2016
5:30-6 pm       Soft drinks & snacks
6-6:30 pm       Speaker – Mark Macias
6:30-7 pm       Questions & networking

FREE with Reservation $15 at the door
Limited seating  –  Tickets on Eventbrite
Or by phone at (212) 685 0380 x105 speak to Larysa