Case Study – Financial PR vs Advertising

Case Study – Financial PR vs Advertising

By Justine McGarrigle

Effective media campaigns are essential for any business trying to sell financial services or products but which is the better marketing approach- PR or advertising?

The top financial PR firm, Macias PR, recently put together a cost-analysis comparison of the two leading marketing approaches – advertising and PR – trying to identify which marketing method provides the better ROI for business.

The case study analyzed two local media campaigns Macias PR ran for clients in San Antonio and Phoenix during the week of September 19th, 2016. The analysis compared the cost for these local TV media placements versus the equivalent cost for airtime purchased under an advertising campaign, using ad buy data from Golden State Media Concepts.

The study concludes that PR is a much more cost effective method for businesses when it comes to reaching new customers and building a firm’s brand.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly based on the firm’s media deliverables, expertise and innovation in PR. You can read a summary of their case study here.