The super PAC behind John Kasich is spending $2.5 million on attack ads against Trump in New Hampshire. Will they work?
Four years is a long time to keep a secret—especially in Hollywood. Charlie Sheen masterfully handled his crisis, says media strategist Mark Macias.
Is it Dunkin' Donuts? Christmas lovers? Here's the real winner in the Great Starbucks Red Cup Incident of 2015, says media strategist Mark Macias.
Whole Foods is facing a brand crisis with consumers, says media strategist Mark Macias. But is a lower-priced chain the answer?
Some came across like kids, others likes puppets. Here's how media strategist Mark Macias scores the GOP candidates' performance at the last debate.
Who are the winners (besides Hillary) with Biden's choice to not run for president? And who are the losers?
Joe Biden in 2016? No need to rush, says consultant Mark Macias. Here's how the vice president can gain by taking his time.
Scott Walker dropped out of the GOP primary race. So, who wins — from a media perspective?
The last GOP debate was pretty fiery. Here are 8 questions media strategist Mark Macias says the candidates need to be ready for this time.
Carly Fiorina is impressive in interviews and debates. Here's how she can get closer to the GOP nomination, says media strategist Mark Macias.